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Client Psychology Map

Fill this prompt

Generates a detailed breakdown of a target audience's fears, dreams, beliefs, and knowledge gaps in their own voice.

Prompt Template

Act as a marketing psychologist. Based on the target audience niche described here: {{Niche: e.g. Freelance designers struggling with pricing}}, generate the following insights:

1. 10 FEARS they have (written in first person as if they're saying them).
2. 10 DREAMS they have (written in first person).
3. 10 BELIEFS they hold (written in first person).
4. 10 KNOWLEDGE GAPS they have (written in first person).

Make these specific to the niche. Write each one as if the dream client is confiding in a friend using real, conversational language. Avoid corporate speak or motivational clichés.

Prompt Guide

Best For

  • Starting from a structured, reusable prompt instead of a blank chat.
  • Adapting the prompt to your own inputs while keeping the original intent intact.
  • Workflows related to Marketing & Social.

How To Use It

  1. Copy the full prompt template.
  2. Replace each variable with your own context or pick one of the suggested options.
  3. Paste the completed prompt into ChatGPT, Claude, Gemini, or another AI assistant.

Variables In This Prompt

Niche

e.g. Freelance designers struggling with pricing

Example Starting Point

Act as a marketing psychologist. Based on the target audience niche described here: e.g. Freelance designers struggling with pricing, generate the following insights:

1. 10 FEARS they have (written in first person as if they're saying them).
2. 10 DREAMS they have (written in first person).
3. 10 BELIEFS they hold (written in first person).
4. 10 KNOWLEDGE GAPS they have (written in first person).

Make these specific to the niche. Write each one as if the dream client is confiding in a friend using real, conversational language. Avoid corporate speak or motivational clichés.

How Variables Work

Variable Syntax

Variables are wrapped in {{ and }} and follow this pattern:

{{variable name: option1, option2, option3 }}

Predefined Variables

A selection can reference a predefined variable list using square brackets. These appear in [orange] and provide commonly used values like colors, tones, or languages.

{{Tone: [tones] }}

Custom Selection Lists

You can also provide an inline list of choices separated by commas.

{{Format: bullet points, paragraphs, numbered list }}
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Tip: You don't need the PUCO app to use these prompts! Simply copy the template and replace each {{…}} section with your own text directly in ChatGPT, Claude, Gemini, or any other AI assistant.